Fall Fashion Alert: Ralph Lauren’s Denim & Supply
By Jen Abrams
Ralph Lauren, the renowned American designer and genius marketer has done it again! Known for creating the most iconic and successful lifestyle brands around the globe, from couture fashion to mass market, the company has more than 20 brands including the newest addition, Denim & Supply which launched just this month. The collection consists of mostly vintage worn looks with a rustic outdoor vibe combined with stylish american classics thus making the label so effortlessly cool!
The collection targets a younger demographic than it’s ever popular Polo customer, and it creatively taps into the generation by allowing the customers to create their own personal style. The collection is apparently based on 3 themes: Into the Wild, The Lodge, and The Wharf. Throughout the 3 collections the common look is somewhat bohemian yet rugged with a color palette of warm earthy tones. The standout pieces are cozy chunky sweaters, feminine florals, textured scarves, and weathered denim jackets. Another strong piece which were betting will be a best seller is the nautical fleece pullover.
The collection is available now at the Ralph Lauren website as well as Macys.com with prices ranging predominantly in the $100-$300 range. Inspiration is said to be drawn from “the warehouse and artist communities of Brooklyn”. Denim & Supply is about creating your own personal style through layering pieces, combining textures and adding authentic spirit…all with denim of course! Be sure to check out their amazing videos on their websites. There are a series of cool clips that capture the essence of the apparel & accessories while capturing the spirit of the people involved with creating the line.