Conscious’ Romantic Folklore
Romantic folklore is the theme of autumn’s Conscious collection with more sustainable style
The sweet romance of Swedish folklore is the big influence for the Conscious collection this autumn, proving that sustainability and style are second nature at H&M. Each piece in the collection is made with more sustainable materials, from organic cotton or linen to recycled wool and organic hemp. The silhouette is feminine and the pieces are luxuriously decorated, from embroidered wool coats to the prettiest lace blouse, as well as floral printed dresses and shoes. There are also some exclusive homeware pieces made from more sustainable materials, such as a printed throw and cushions.
The Conscious collection is available to buy online and from the H&M shop-in-shop at Selfridges.