David Beckham Bodywear for H&M
David Beckham isn’t just modeling underwear anymore. He’s designing them. The famed footballer and international sex symbol is collaborating with H&M on a line of men’s underwear and bodywear focusing on fit, function, comfort and design. The collection includes nine different style of underwear as well as T-shirts, sleepwear and vests. Designed by David’s in-house designer team, the products will be available exclusively at H&M on February 2, 2012 in over 1,800 international stores and online.
“Collectively with my design team, we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to,” Beckham said in a press release. “I always want to challenge myself and this was such a rewarding experience for me. I’m very happy with the end result and I hope H&M’s male customers will be as excited as I am.” I can’t speak for the males but the females definitely are. Beckham channels his previous role as model for Emporio Armani underwear to don his own briefs in sultry black and white promotional photos.
By Juliet De Rose