Must haves

Wednesday, March 28th, 2012

Glamour meets sustainable style this spring at H&M

The red carpet has become as exciting as the catwalk for fashion lovers, with celebrity gowns creating trends all of their own. To celebrate the rise of glamour, H&M has created the Exclusive Conscious collection of red carpet looks that have all been made from more sustainable materials like organic cotton and hemp, and recycled polyester, as part of H&M’s Conscious initiative. The glamourous collection shows the diversity of what has become possible with greener fashion, with each outfit an individual style that stands on its own, to reflect the scope of red carpet fashion today.

The collection has already been seen on the red carpet. Amanda Seyfried wore the blue tuxedo blazer and shorts at a London premiere, while Oscar nominee Viola Davis has been seen in the hot-pink sleeveless top and skirt. Kristin Davis wore the apple green embroidered dress to a Vanity Fair event, and Michelle Williams wore an H&M custom-made gold-draped organic cotton bodice with a satin-backed crepe skirt at this year’s BAFTA’s in London. A top and skirt inspired by Michelle’s exclusive gown will be available in selected H&M stores when the Exclusive Conscious collection is launched.

Here are some picks from this Exclusive Conscious collection, which will be available from 12th April in around 100 stores H&M worldwide, as well as selected looks on-line.

PLEATED MINI DRESS

Green is the perfect colour for the red carpet this season, especially in the form of a pleated mini-dress with a cut-out back, made of organic cotton and nylon.

PHOTO PRINT DRESS

A kaleidoscope of colour decorates this photo print dress and matching jacket, made of a bonded recycled polyester mix.

BEADED MAXI

This lemon yellow maxi dress made of recycled polyester chiffon is beaded to the waist, bringing decoration to classic design.

ULTIMATE RED CARPET

This gown, made of organic cotton and silk boucle at the top, with an organza crease plissé meringue skirt, comes as a limited edition of 1000 pieces, each individually numbered.

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