ROUGE ALLURE, CHANEL
A lipstick is never innocent and is much more than just a beauty step.
Elegant or provocative, lips dress up to reveal their intentions, marking a presence, a difference and an attitude. Intense and radical, each ROUGE ALLURE shade sparks the imagination, expressing the personalities of all women.
Like a prelude to the rush of colour, the object itself is a true statement. A real jewel in its contemporary case with pure lines, it delivers the sensation of authentic luxury. Press once and it reveals itself in just one click, reinventing seduction in an exquisitely feminine step.
In 2012, ROUGE ALLURE explores a new range of colours that are more intense than ever before. To give colour all of its power, the formula evolves, while maintaining comfort and gentleness.
ROUGE ALLURE takes a stand with its singular shine, which gives a unique presence to light shades and enhances deep shades. Highly concentrated with extremely fine pigments, its formula produces intense colour from the very first stroke on the lips and prolongs radiance all day long.
And because colour dazzles even more on supple, protected lips, the formula is enriched with moisturising and antioxidant agents, such as sweet almond oil, sappan wood and green tea.
The new vivid and luminous shades of ROUGE ALLURE define a certain style, an inimitable blend of boldness and elegance.