‘Birds of Prey’
movie by Ryan McGinley for EDUN AW12 campaign
EDUN was born when two passions collided; a love of beautiful clothes and a desire to create change.
This story of duality and transformation is the inspiration behind Ryan McGinley’s photographs for the EDUN autumn/winter campaign, an evolution of his stunning Beautiful Rebels debut for the brand in spring/summer 2012.
The campaign references McGinley’s The Animals series, which captures moments of spontaneous interaction between animals and people in a studio setting. Here five birds of prey – global symbols of wisdom and knowledge, all indigenous to Africa – swoop across the images, alighting on the young cast like human perches. Cast in a warm yellow light, calling to mind the African sun, these beautiful rebels are at one with the feathered hunters in transformative scenes of beauty, joy and contemplation.