Unique for Topshop

London Fashion Week

Topshop Unique was arguably the most futuristic show of the week. Not only was the show live-streaming on their site, viewers could screen-grab the runway looks, pre-order said looks, and also order the make-up and hair looks immediately. So. Much. Going. On. Which is actually in stark contrast to their SS2013 collection which is a parred back affair for the brand: clean, monochromatic separates married a flirty, eighties vibe to corporate futurism, perhaps suggestive of Topshop Unique attempting to move into new markets?

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By: Itziar Arriola H.