Acne Studios opens first store in Japan, Aoyama Tokyo.
Acne Studios Opens First Flagship Store in Asia.
In a joint venture with Japanese fashion company Tomorrowland, Swedish fashion house Acne Studios opened their first flagship store in Japan. The joint venture has the ambition to open additional freestanding Acne Studios stores and shop in shops over the years to come. Acne Studios’ Japanese PR, wholesale and e-commerce will continue to be led by Acne Studios only.
“For our first store in Asia, we wanted to bring a piece of Sweden to Tokyo. Within the 260 square meter space we wanted to create a house within the store. The concept was to morph a modern Swedish house within a retail location. For me it becomes an important landmark, to create a little Swedish home on the other side of the world, offering something which is a total Stockholm experience. Acne Studios Aoyama will carry Acne Studios Women’s, Men’s, denim and accessories collections on three floors, with the men’s ready-to-wear, denim and accessories on the basement floor, the women’s ready-to-wear, accessories and shoes on the ground floor and women’s denim on the first floor.
If we were to design a modern Stockholm house this would be it. Regarding the store materials, the word collage is very important. For Acne Studios Aoyama we collaged juxtaposing textures and materials such as pop dyed wood, stone and new age stones such as blue granite hoping to emulate the Swedish summer light. Interior colours range from pale pink, to Yves Klein blue, to grey and black. We also worked with transparent partitions which both reveal and conceal, constrain and liberate – a sort of sexy Swedish thing.”
The celebration at the store was followed by a Swedish home party at the Tomorrowland guest house. Guests were served amongst the tinsled interiors a traditional Swedish buffet and Absolut Vodka drinks.