Burberry World Live

For Taipei Store Opening

Taipei, Taiwan, Burberry invited guests to step into a custom-built multimedia display called Burberry World Live.

“It’s basically the whole concept of the brand wrapped in one experience and a big celebration of the multifaceted jewel that is Burberry,” the brand’s creative director Christopher Bailey told Vogue UK. “It’s a celebration of Britishness all around the globe.”

The spectacle which was staged to celebrate a new 14,800 square-foot Burberry store that opened in Taipei last month, marks the first in a series of events of its kind. Burberry World Live will tour cities globally including London, Hong Kong and Chicago later this year.