Versace Launch The SoHo Edition Exclusive New Product
The SoHo Edition – now exclusively online and in the new opened SoHo boutique. Both mark the positive tension between Versace’s legacy and the future of the brand. The boutique will be a laboratory for collaborations between Donatella Versace and curators to create special limited-edition items.
The first collection, a wide range of products features t-shirts with archive images such as the Supermodel ones or a board game titled “Medusa & Greca”.
“Versace has always been about the blending of influences – fashion mixed with music, dance, art and celebrity and my new SoHo editions will represent 100% this legacy“, Donatella Versace says.
The SOHO edition is a Versace online store exclusive!
By Paola Erazun.